Smurfit Kappa, Vanhonsebrouck Work to Replace Single-use Plastic Packaging

Smurfit Kappa worked with a Belgian specialty brewer to produce a sustainable packaging concept that eliminated the need for shrink film.

The Kasteel Brouwerij Vanhonsebrouck in Belgium was seeking to implement a completely circular supply chain and made several changes. These included using recyclable cans instead of glass, to provide an additional more future-proof packaging solution, and removing the plastic.

Smurfit Kappa made recommendations for a 100% recyclable, paper-based solution that eliminated the requirement for shrink film. The sustainable new pack was also attractively designed and featured an in-built handle to facilitate easy transportation for the consumer.

In the year following the launch of Smurfit Kappa Better Planet Packaging, the number of customers choosing paper-based packaging as an alternative to less recyclable alternatives has grown steadily. The packaging solution created for Vanhonsebrouck is an important addition to Smurfit Kappa’s portfolio of sustainable packaging solutions for canned products.